So, you've spent time creating your publication. Picked the right font, an excellent layout, eye popping images, printed on glossy paper and sent it to your subscribers.

Nail polish company Faby have recently launched a taster campaign of their new product "Joy". Using amazing images, Publishing Ninja was able to offer customers the ability to view new lines straight to their inbox.

Publishers are fast realising that simply using pdf replicas and turning them into 'flip' magazines is not working. Subscribers are dwindling and ad revenue is non-existent.

We continue to look at different ways to develop Publishing Ninja and from reader feedback one of our over 6,000 readers was to create an offline version so they could read it on a plane.

While there is still some debate and discussion, I believe the war is over and HTML5 is the future of digital publishing. Whether the HTML is packaged in an EPUB file, displayed as a website, or packaged as an app, its richness and ubiquity make it the perfect language for expressing content.

With over 30 years in publishing, Angel Business Communications Limited (ABC) has seen many developments in the industry; it has had a digital version of its flagship titles for over seven years.